Privacy Policy

Privacy Policy:

Welcome to the Privacy Policy for www.fllorence.com (referred to as the “Site” or “we”). This policy outlines how we collect, use, and disclose your Personal Information when you visit or make purchases through the Site.

Collection of Personal Information:

When you visit the Site, we gather specific information about your device, interaction with the Site, and details necessary for processing your purchases. The term “Personal Information” in this policy refers to any data that uniquely identifies an individual. Here’s what we collect and why:

• Device Information:
  • Examples: Web browser version, IP address, time zone, cookie data, viewed sites/products, and interactions on the Site.
  • Purpose: To optimize the Site for you and analyze Site usage for improvements.
  • Source: Collected automatically via cookies, log files, web beacons, tags, or pixels.
  • Disclosure: Shared with our processor Shopify.
• Order Information:
  • Examples: Name, billing/shipping address, payment details, email, and phone number.
  • Purpose: To fulfill orders, process payments, arrange shipping, provide support, screen for fraud, and communicate with you.
  • Source: Provided by you.
  • Disclosure: Shared with Shopify, Shiprocket, PayU India, and Razor Pay.
• Customer Support Information:
  • Examples: Name, address, payment details, email, and phone number.
  • Purpose: To offer customer support.
  • Source: Provided by you.

Behavioral Advertising:

Your Personal Information is utilized to provide targeted ads or marketing communications we believe might interest you. This involves:

• Employing Google Analytics to comprehend how users navigate the Site.
• Sharing data about your Site usage and purchases with advertising partners.

Use of Personal Information:

We use your Personal Information to offer services such as product sales, payment processing, shipping, and keeping you informed about new products and offers.

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Retention:

We retain your Personal Information for record-keeping unless you request its deletion.

Automatic Decision-Making:

We do/do not engage in automated decision-making processes affecting customers.

Your Rights:

If you reside in the EEA, you have rights regarding your Personal Information under GDPR. You can access, correct, update, or request the deletion of your data.

CCPA Compliance:

California residents have rights concerning their Personal Information under the CCPA. You can access, correct, update, or request the deletion of your data. You can also designate an authorized agent for these requests.

Cookies:

Cookies are used to enhance your browsing experience. We employ various types of cookies, including functional, performance, advertising, and social media cookies.

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Do Not Track:

We don’t change our data collection practices in response to “Do Not Track” signals from browsers.

Changes:

This Privacy Policy may be updated periodically for operational, legal, or regulatory reasons.

Contact:

For any inquiries regarding this Privacy Policy, please contact us.

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